Gio Ponti and Richard Ginori

By Oliva Rucellai

Excerpts from the catalogue.

Passeggiata archeologica, urn with lid
Produced by Richard Ginori. Porcelain
© All rights reserved

The Richard Ginori manufactory provided Gio Ponti with a place for training at the beginning of his career and not just in the field of ceramics. He gained experience during his time there and learnt more about the industry, the decorative arts and interior design. This fascinating period revealed his vocation as promoter of the arts and acted as a prelude to founding Domus magazine.

La mano della fattucchiera (Witch’s Hand), for Richard Ginori, 1935
Porcelain, hand painted decor highlighted with an agate burnisher. Sesto Fiorentino, Museo Richard Ginori della Manifattura di Doccia, Polo Museale della Toscana.
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A strong defender of high-quality mass production, Ponti held the position of artistic director at Richard Ginori’s factory. He also had an outstanding sense of all things related to brand identity and marketing. Thanks to this first unique collaboration, he acquired a taste for ceramics at the beginning of his career and it stayed with him throughout his life in diverse contexts and different fields, whether it was working as a designer or journalist.