This exhibition highlights the role played by caricaturists during the years of crisis of the French poster from 1900 to 1918. This little-known period intervened between the poster’s “golden age” from 1880 à 1900 and its postwar renaissance led by Cubist-inspired poster artists. The poster’s prestige as an art form waned at the end of the 19th century with the disappearance of its great masters: Alphonse Mucha returned to Czechoslovakia, Jules Chéret turned to interior decoration and Henri de Toulouse-Lautrec died in 1901. They were succeeded by caricaturists turned poster artists, the most representative of these being Léonetto Cappiello.
The evident kinship between the art of caricature and that of the poster achieved its finest expression in the early 20th century with the creations of Jossot, Sem, Barrère, Guillaume, Gus Bofa and Roubille. The “Poster Artists and Caricaturists” exhibition, comprised solely of works from the museum’s collection, retraces this period of poster history, showing its close links with the press and the political and economic contexts conducive to the development of new functions and esthetics.
- Grün, Affiche, “Bal Tabarin”, 1904 Lithographie couleur, 123,5 cm x 88 cm © MAD / photo : Jean Tholance
- Henri-Gustave Jossot, Affiche, “Guignolet Cointreau”, 1898 Lithographie couleur, 130,5 cm x 99,5 cm © MAD / photo : Jean Tholance
- Henri-Gustave Jossot, Affiche, Sales Gueules, 1896 Lithographie couleur, 61 cm x 40,5 cm © MAD / photo : Jean Tholance
- Henri-Gustave Jossot, Album, “Mince de trognes”, 1896 Librairie P. Ollendorff © MAD / photo : Jean Tholance
- Leonetto Cappiello, Affiche, “Corset Le Furet”, 1901 Lithographie couleur, 138 cm x 98 cm © MAD / photo : Jean Tholance
- Leonetto Cappiello, Affiche, “Remington”, vers 1910 Lithographie couleur, 200 cm x 130 cm © MAD / photo : Jean Tholance
- O’Galop, Affiche, “Le coup de la semelle Michelin”, 1905 Lithographie couleur, 158,5 cm x 119,5 cm © MAD / photo : Jean Tholance
- Serge Goursat dit SEM, Affiche, “Bénédictine”, 1911 Lithographie couleur, 197cm x 125 cm © MAD / photo : Jean Tholance