POS promotion to be hung “Galerie Jeanne Bucher, 53, rue de Seine paris Gérard Singer”

France, 1968
Thermoformed plastic
Transfer from the Bibliothèque des Arts Décoratifs, 2010
Inv. RI 2005.118.1
© MAD, Paris / photo: Jean Tholance

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At the start of the 1960s, the painter Gérard Singer abandoned painting definitively to concentrate on sculpture and experiment with acrylic resins and polyurethane. His creations were designed with industrial processes such as thermoforming. The thermoformed plaque served as an advertisement/poster for his first solo exhibition in 1968, l’Ambulomire, which is similar to a blue environment at the Galerie Jeanne Bucher in Paris, with which he worked from 1968 to 1996.