Gift of Adrien Maeght, 1990
© MAD, Paris / photo: Jean Tholance
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During the 1980s, Japan became a major actor in the globalized toy market. In France, the appearance of Goldorak in 1978 began the domination of Japanese animation in children’s programmes, which continued in France until the end of the Club Dorothée show in 1997. Exposed to advertising aimed directly at them, children have became influencers and consumers, and demand that by-products are bought, which has been a boon for Japanese toy makers.