April Greiman (born in 1948)
Paper, screen print
Purchase courtesy of the patronage of the Amis des Arts Décoratifs, 2013
© MAD, Paris / photo: Jean Tholance
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The American graphic designer, April Greiman is considered to be the pioneer of digital design. In 1984, she worked with Macintosh and developed a personal graphic language with these new technologies. She combines video frame, pixel and sophisticated typography. For her, the computer is a conceptual “magic slate” which opens a new era for the graphic designer.