Poster “Your turn my turn 1983”

Poster “Your turn my turn 1983”

April Greiman (born in 1948)
USA, 1983
Paper, screen print
Purchase courtesy of the patronage of the Amis des Arts Décoratifs, 2013
Inv. 2013.66.1
© MAD, Paris / photo: Jean Tholance

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The American graphic designer, April Greiman is considered to be the pioneer of digital design. In 1984, she worked with Macintosh and developed a personal graphic language with these new technologies. She combines video frame, pixel and sophisticated typography. For her, the computer is a conceptual “magic slate” which opens a new era for the graphic designer.