At the start of the 1960s, the economic boom led to consumer society flourishing. Promoted by dynamic producers such as Kartell, Danese, Brionvega, Olivetti, Arteluce and Flos, Italien design rapidly enjoyed international recognition and success.

The industrial development of these companies was brought about by major personalities, Joe Colombo, Ettore Sottsass, the Castiglioni brothers, Enzo Mari… Going from multifunctional furniture to electrical appliances, their creations incarnate a democratic and modern vision of the everyday celebrated by the commercial and advertising networks of the time, and also by major exhibitions such as the Milan Triennial, in a post-war context imbued with a great need for novelty.