Established in 1931, the Prisunic chain of stores democratized the universe of furniture and clothing at the end of the 1950s, “Beauty for the price of ugliness” became the slogan created by Denise Fayolle, director of the style department from 1957 to 1967. A pioneer for its formula of mail order selling, in 1968 it published its first catalogue skilfully displaying furniture, lighting, tableware and textiles. Each catalogue was given to a designer who brought together creators such as the graphic designer Roman Cieslewicz and the photographer Peter Knapp. The first collection was designed by Terence Conran, the founder of Habitat in London in 1964, followed by Olivier Mourgue, Gae Aulenti, Marc Held and Jean-Pierre Garrault. The last catalogue appeared in spring-summer 1976.