The winner of the LOEWE FOUNDATION Craft Prize 2021 will be announced on the LOEWE website and social media channels on 25 May 2021. A jury composed of 12 leading figures from the world of architecture, fashion, design and art, including Olivier Gabet, Director of the Musée des Arts Décoratifs, Paris and Genta Ishizuka winner of the 2019 edition, will make the selection for who will receive the €50,000 prize.
Innovative digital technology will enable viewers to walk around the exhibition in the Great Hall of the Musée des Arts Décoratifs, which will be modelled for the first time in 3D. The works, which will also be modelled in 3D, will be experienced through high definition 360 degree ‘close up’ filming and augmented reality, allowing visitors to bring each piece into their home through a smartphone.